Exemplar evaluation

It is vital that you use ICT effectively to communicate your ideas. At the moment, quite a few of the posts are very text heavy and do not exhibit L4 presentation skills. Here are some examples of good practice:

Timo's excellent example of how to use PPT/Sliderocket to present individual questions
Group 2's excellent navigation post at the top of the blog to organise evaluation
Kitty's excellent blog post on representation - both in terms of content and use of ICT
Group 11's well presented audience research

Blog as production log

Now that the key background research is over, you must look at using your blog as a record of the production process. You should post on:

• every process - from discussion, storyboarding, animatics, researching sound
• Always state your own contribution to the process, how this has moved your work forward, problems encountered, use of digital technology
• Each shoot should be evaluated
• Record any references to found sound files
• Record any editing techniques used - very specifically

There should be a post 4-5 times a week as your project moves forward.

Half Term Work Pitch and Audience research - CF

12C

You need to complete audience research and begin working on a pitch of your film concept and opening idea to get the green light. You will have 1 lesson upon your return to pull the presentation together.

You can use PPT or Prezi. Take real care in its presentation, not posting a script on the slides, but instead using the notes pages for your script and images / key words on the screen. I suggest you divide up the sections and prepare slides over half term - ready to compile and rehearse in your first lesson.

Pitch (in any order):

• treatment including outline of your opening sequence idea
• summary of findings from film analysis/research
• moodboards
• summary of findings from audience research (questionnaire on surveymonkey)
• Location reccie
• Information on characters / costume / props
• Specific shot / technical ideas
• any other information / research which will convince us that your concept is well thought out, feasible and set to be a successful piece

The pitch is a formal part of the coursework and we will need to be contacted in advance if there are any absences.

12C - Mrs Fernandez

You need to have completed the following on the blog by Tuesday's lesson:
Caught up on all research
Post on filming trip / evaluation
Institutional context
Ideas generation map
Treatment
Shooting on HD - notes from class

This week you will need to do the following:
Preliminary task
Audience research
Group planning for pitch

Half term you will need to do the following:
Research sound ideas and post on blog
Ensure audience research is completed
Ensure you have commented on each other's research and documented any new ideas
Work on pitch for first week back

you will have the first lesson back to rehearse and finish off the pitch. Any questions, you can email me

Wilderness Woods recce

Well done - we were impressed with your inventiveness on the shoot today and are looking forward to seeing the results!

Recce evaluation
Upload edited footage and answer these questions though text, voiceover or video diary

1. What is the point of a recce?
2. What did you learn about the process of filmmaking on the recce?
3. Did you try out any shots that didn't work?
4. What ideas were the most successful?
5. How did this exercise generate ideas for your opening?
6. What will you do next in terms of your own locations?

Concept Development and Moodboard 12D

This week's work on concept development needs to be solidified into a comprehensive blog entry and a moodboard by the end of Friday's lesson. When constructing the moodboard, consider the following points:

A moodboard is a visual representation of your ideas so far.

It includes still images and text which reflect your interpretation of the chosen sub- genre. It shows how your secondary research has influenced you.

Include:
1. A range of locations
2. Lighting ideas – visual and/or words
3. Costumes, hair and makeup
4. Characters – male/female, protagonist/antagonist + stock characters
5. SPX/editing in terms of pro-filmic and post production effects ie. Blurring,
black and white, under-cranking, shallow focus
6. Style – colours
7. Fonts, title effects
8. Soundtrack – words to show connotations of sounds/moods, show what
instruments would be suitable to create the mood, music
- dialogue – words that could be said, tone, pitch of voice
- use of silence?
- diegetic sound
9. Camera techniques – words/stills illustrating different
distances/angles/movement

Considering titles

The following website chronicles the evolution of the film title. It includes examples of sequences using interesting fonts and animation. At the bottom of the page are links to other useful websites featuring titles and fonts.

http://www.smashingmagazine.com/2010/10/04/the-art-of-the-film-title-throughout-cinema-history/